Posted on: Thu, 11 Oct 2018
The IAA is the largest commercial vehicle show in Europe and one of the most prestigious shows on the Truck-Lite event calendar.  The show brings together vehicle manufacturers and trailer builders as well as the manufacturers of parts and accessories that supply them.  It provides a unique platform for Truck-Lite to showcase its complete global offering and 2018 has been  a huge success for the company.

Truck-Lite work with a large number of OEMs and trailer builders across Europe and are incredibly proud this year to see a wide range of its lamps on other stands across the show.  
"Its exciting to see our technology used to enhance safety and end user specifics.  At Truck-Lite we work hard to meet the global demands of our customers and it's with tremendous pride we see our products which we've developed in situ across most OEMs and territories globally."  
Paul Lucchi, Sales & Marketing Director, Truck-Lite Europe

Just a few examples:
  • The M964, the latest all LED rear lamp for the Mercedes Actros was heavily showcased in halls 14/15 on multiple vehicles.
  • The M900, intelligent LED rear lamp, was featured on Chereau, Fliegl, Doll, Carmosino and SDC stands.
  • The Kogel stand featured their complete range of Truck-Lite lighting including lamps such as the M805 and M810 rear lamps.
  • The M758, all LED rear lamp, appeared on both Chereau and Legras trailers.
The feedback on the Truck-Lite stand has been overwhelmingly positive; it was more impressive than the last stand and provided a strong platform for the sales team to meet customers and suppliers.  Some key highlights on the stand included the 'adaptive headlamp prototypes' showcasing new technological advances, as well as the CAN-AM Maverick used to display RIGID lighting.

Truck-Lite Europe Managing Director, Adrian Lloyd commended; "the IAA is the biggest global show in the industry and a key opportunity to showcase not only the innovation and technology we are developing but is also a key networking event with so many industry professionals in one place.  This show has been a massive benefit to Truck-Lite globally, highlighted by the increased presence of Truck-Lite product across the show."